• 3 Little Birds Interactive, LLC
  • $67,700.00 -97,400.00/year*
  • Carlsbad, CA
  • Administrative/Clerical
  • Full-Time
  • 2912 Managua Pl

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The Senior Campaign Manager will report to the CEO and be responsible for helping execute and shape the media buying capabilities of the organization.
Key areas of responsibility:

Grow, manage, and mentor a team of digital media buyers

Partner closely with biz dev to expand audience targeting and reach capabilities based on marketplace demand

Steward client interest in the areas of tracking and delivering measurable results and analytics, market knowledge, and audience insights

Establish new and work with existing key media suppliers to maintain strong relationships and to stay on top of industry trends

Manage the flow of client related needs to maximize customer acquisition and client success

Create compelling client specific proposals, media plans and presentations

Lead the development and rollout of tools, processes and analytics that increase team throughout and win rates?
Participate in account team planning sessions regarding client strategy and approach, providing leadership, consultation and acting as a voice for media

Attend client meetings as a senior resource to articulate our media strategy and build a knowledge base of client needs and objectives

Responsible for oversight of all media budgets per campaign/client

Assume leadership role in key departmental or company initiatives

Promote/sell digital media department capabilities across teams/company

Develop people within the team by coaching, identifying areas for growth, celebrating successes, managing promotion process, keeping an open dialogue with your team, identifying training opportunity

Bachelor Degree preferred

5 + years of media strategic planning/buying at an agency experience required with 3+ years of management experience

Complete knowledge of all aspects of Digital Media including Facebook Advertising, Mobile Advertising, SEM, Email Marketing, and digital media research tools

Understanding of real-time bidding, DSPs/SSPs/DMPs, ad exchanges etc. preferred

Fluency in mathematical concepts relevant to media planning and purchasing

Critical thinking and problem solving capabilities

Demonstrated ability to identify market trends and translate data into well articulated ideas

Excellent communication, time management, and problem solving skills.

High level of proficiency with Microsoft Excel, pivot tables, and relevant reporting tools

Experience with the following tools is a plus: Facebook Power Editor, Facebook Ad Manager, Flash-talking Ad-server, Google Adwords

Deep understanding of brand marketing and how brands use various digital advertising mediums to convey their messages to specific audiences



* The salary listed in the header is an estimate based on salary data for similar jobs in the same area. Salary or compensation data found in the job description is accurate.

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